I’ve been described as a
a creative force of nature — part streetwise storyteller, part visionary producer, part rap alchemist. From the Bronx to the boardroom, he moves seamlessly between worlds: leading live events, crafting cinematic YouTube moments, and dropping bars as Tyler PSwitch Dow. Whether it’s launching a new track, managing a multi-platform media house like KOO/co, or producing for powerhouse brands and personalities, Tyler blends hustle with heart, strategy with style. A SAG-AFTRA actor, Substack sage, and studio-savvy executive, he's a modern renaissance man rooted in New York grit and elevated by imagination.
I am a multidisciplinary artist and entrepreneur with a deep commitment to creative, event, and talent development. With a passion for building impactful brands and experiences, I specialize in developing, producing, and facilitating a wide range of content — from commercial and studio work to branded, community, and family-friendly projects.
With extensive experience across writing, producing, team and project leadership, marketing, advertising, and studio operations, I bring a strategic and innovative approach to every venture. My work spans client and user engagement, content management, and collaborative execution — always with an emphasis on clarity of vision and creative excellence.
In my professional experience:
My skills have added value to a myriad of creative roles and entrepreneurial endeavors. Over the last decade, I have worked on a wide variety of independent and branded projects, and have created hundreds of hours of content with organizations, BLOX NYC, Thrillist, Edible Bronx magazine, Gigfinesse, among many others. I have collaborated on content with local businesses including Bronx Fashion Week, Bronx Tech Week, the Third Avenue BID, Webster Hall, restaurants’ Charlies Bar & Kitchen, Milk Burger, real estate organization, JCal Development and many others.
I’ve produced: Interviews, Live Event Coverage, MOTS Interviews, Watch Alongs, Live Streams, Reactions.
Blox Live (BLOX NYC; Round Seven Media)
A SHOW w/ PSwitch (BLOX NYC; Round Seven Media)
Saturday Morning Synopsis (KOO/co.)
Cause Silent P Said So (KOO/co.)
Over 100 videos produced, written or edited by myself.
Collections
Highlights
As a Host
OH MY KOO (Creator, Writer, Producer, Host, Editor)
FUXKOUTTAHERE Podcast (Producer, Co-Host)
As a Producer
As an Executive Producer
AMBIVALENT (Co-Executive Producer)
ANRKEY (Co-Executive Producer)
Starring, Produced, Directed or Edited by Tyler PSwitch Dow
Scan code for playlist.
More content at www.pswitch.nyc
CONTENT PRODUCED ON Youtube, Facebook, Twitch.
(2012) NEO XL (Creator/Curator)
(2014) PRESENCE/ABSENCE (w/ City College of New York)
(2016) LAN Project & the LAN Mind Fest (Co-Creator/Curator)
(2017) The Bronx Brewery’s Summer Done Right (Host/Producer)
(2017) Rocking The Bridge (w/ Round Seven Media)
(2017) Regalos Christmas Market (w/ Round Seven Media)
Music Releases
Acting Credits
A Sketch of New York, directed by JO DINOZZI & DARIEN DEMARIA
Chang Can Dunk, directed by JINGYI SHAO
ANRKEY, directed by RYAN JEFFREY
Flush, directed by AL SANTANA
Performer Credits
The 1st Annual Bronx Summer Jam
FRAC/King KOO (LAN Project)
Through my independent art, media, and event house, KOO/co, I’ve developed, produced, and released a range of boundary-pushing projects across music, video, podcasting, and live experience.
My work includes:
Podcasts like Saturday/Morning/Synopsis and the wrestling-anchored entertainment brand Cause Silent P Said So
Video series such as The Arsonist Sessions (a collaborative spotlight on music producers) and OH MY KOO, an artist-centered vlog series
Music albums and live sessions released under the KOO/co label
Community-forward events that speak to a wide range of audiences and creative communities
Signature productions include:
PRESENCE/ABSENCE, a senior gallery exhibition in collaboration with City College of New York, hosted at THE WEREHOUSE, a Long Island City studio space I managed and operated
NEO XL, an interdisciplinary art show and rooftop party I co-curated at THE WEREHOUSE, bringing together emerging voices across mediums
LAN PROJECT and LAN MIND FEST, a two-day art and music festival at the Bronx Music Heritage Center exploring the connection between culture and technology through the lens of NYC artists
From concept to execution, I bring both creative vision and operational leadership — building platforms that amplify voices, foster connection, and celebrate the power of artistic collaboration.
STUDIO91 NYC
As owner & manager of STUDIO 91 NYC, an independent music studio in Queens, we have worked with 100+ local & international artists crafting music and podcasts.
FinaFree NYC
As an advisor, I run an independent financial business, where I focus on helping and improving the financial health of artists, families and entrepreneurs. I have helped dozens of individuals and families secure and create a healthy relationship with their finances and goals for the future.
Musical Director of LAN Project
Digital Creations
A Daily Kiss of | The Internet, Pro Wrestling
KOO/Pro Wres | Weekly, Monthly
© 2022 a psrsly/koo conglomerate | KOO/co.